A stream of postcards, phone Shot
Digital camera sales may be weak, but thanks to cell phones, photography was never an everyday thing. Now a wave of mobile applications, hire people tweak their cell phone snapshots and share them with friends and strangers.
The rising star of these is Instagram, a start-up in San Francisco with only four employees. Undoubtedly earn the envy of their established competitors - In eight months the company has attracted nearly five million users to its iPhone service only. And Instagram is growing by about a million users per month.
The app emphasizes simplicity. Users can choose from a variety of special effects layer over the photos, sharpening the contrast or the application of a vintage, weathered look. Then download the photo to their Instagram feed, creating a flow of images, not unlike a photo version of twitter.
As on other Twitter users can follow to see what they are posting. You can also link to \\, like , pictures and comment on what Instagram a stripped down social network. People snatch and after pictures of something, like pretty wallpaper in a restaurant or artistic close-ups of her cat climbing on the bed in the morning and provides a behind the scenes look at her life.
Those who are the way people say to socialize online study mobile phone photos as an integral part of sharing and communication.
There is another way to start a conversation online, and so much easier than sitting in front of a computer because it mobile , said S. Shyam Sundar, co-director of the Media Effects Research Laboratory at Pennsylvania State University.
Professor Sundar said people used to write more photos of special occasions such as birthdays and travel on vacation, then make up a large pile on services like Flickr and Picasa to link with friends. But with the introduction of smart phones with better cameras, with the advent of services like Facebook and Twitter, people are more accustomed to ever-documented moments and the coupled exchange on the day.
Instagram came right on the scene when the people began to work, the in their regular routine transmission \\; he said. The convenience of a way to do it from your phone -. Very easy \\;
Kevin Systrom, a founder and chief executive of Instagram said the service early train was on its ability to casual mobile phone pictures look like works of art, by means of filters.
We wanted to solve the main problem with recording on a cell phone , he said, is that they are often blurred or poorly composed. We solved the \\,.
benefits of being easier to use the service than some of its competitors hat , Brian Blue, research director at Gartner. you to take a photo, add a filter to send it online, , \he said. It is the equivalent of firing a Tweet, it does not take much thought or effort.
Mr. Blau said Instagram early focus had helped to open its service to outside developers to spread it. For example, the service to a healthy network of companies and applications, the ability to offer your shared photos in photo books, in turn, framed prints and postcards have been. you have a whole staff of software developers and business building products on your product, he said.
The service is also attracting celebrities, watch brands and news organizations that they like to interact with a new and sophisticated way with an audience. News outlets including NPR, ABC News, National Geographic, MTV and NBC use Instagram share updates and image viewers an insider's view of their operations.
Joe Ruffalo, senior vice president at ABC News Digital, the company said was with the provision of news photos on Instagram as a way to reach people on an intimate level to experiment.
There is a very different perspective to our supporters, but what they encounter on the Web or TV \\; he said. ABC News, some 26,000 supporters on Instagram, has far less than that Facebook and Twitter.
Snoop Dogg and Rosie O Donnell are Instagrammers and Jamie Oliver, the British cooking, uploads pictures of the meals he makes at home, and to see memories of his TV show
Brands such as Oscar de la Renta, Brisk Iced Tea, Kate Spade, Starbucks and Red Bull are also on the service. Cecilia Liu, digital marketing manager, Kate Spade, announced the company has Instagram its social media lineup this year. They said it was appealing because the company mix in a little more personality and could behind the scenes insight, as it on Facebook and Twitter.
We are like a visual companies , she said.. This is a way to talk to people what we do, rather than're just about to show
Instagram is free for anyone who has an account, create a normal user to a huge company wants. Mr. Systrom said the company is not in a hurry to find out how to make money from the service because he already has an impressive list of investors who have put in $ 7,500,000 in venture financing not occur. These include Andreessen Horowitz, Baseline Ventures, Benchmark Capital and Jack Dorsey, a co-founder of Twitter and Square.
has remained stable despite the explosive growth of four members - For now, the company is focusing on expanding its team. Three are a developer and you're a community manager, the service is running on rented server space from Amazon.
We just hired a recruiting manager at all, that \\; Mr. Systrom said. He declined to detail how could Instagram into a business making discussed. But it is not hard to imagine they could with a fashion brand or company to present a new line of clothing or hardware does not work, then Instagram offer users the ability to buy through the application.
There are many other services compete for a place on the smartphone screen, including PicPlz, light box, Pixable, Moblie and Path. And investors are scrambling to jump on the mobile photo-sharing trend. Earlier this year a service and app called Color received $ 41 million in funding from Sequoia Capital, Bain Capital and Silicon Valley Bank - before it had an individual user.
This week announced a partnership with Twitter Photobucket its own photo-sharing feature, users will quickly introduce photographs. Until now it has taken on the outside of photo services.
The early kings of online photo-sharing was Flickr, a popular photo sharing community owned by Yahoo, that 63 million registered members and more than five billion photos added. But Flickr is not so much excitement in the mobile world as services such as Instagram generated.
Markus Spiering, director of product design at Flickr, it was initially focused its efforts ensure that members could pictures of outside applications and Web sites Flickr, upload, instead of building its own App. But in recent years the company has watched as smartphones have become the most popular cameras used by their members.
It is definitely the future of photo sharing, , Mr. Spiering said. It is a huge priority for us.
Recently the company has decided to pour more resources into the mobile, he said, and it is designed to work on applications for photo sharing. But he said, Flickr is not worried about competition. A lot of people using these applications to share on Flickr \\; he said. We are still in the game, definitely.
A stream of postcards, phone Shot
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