Box Office Report: JJ Abrams   Super 8  defies chance to earn $ 37,000,000

JJ Abrams  Super 8 opened to a better than expected 37 million U.S. dollars in domestic box office after an aggressive marketing blitz by Paramount 11th hour. Including paid previews on Thursday, the period sci-fi pic has earned $ 38 million in the first four days.

Overseas, Super 8 began the rollout in a handful of markets, grossing $ 6,700,000 for a global launch of $ 44,700,000. The largest area was Australia, where the film earned $ 2.7 million.

Super 8-produced by Steven Spielberg, was the focus of intense speculation by soft tracking and a marketing campaign that links the film plot shrouded in mystery. Tracking showed the opening Super 8 to $ 25 million to 30 million dollars in the country, despite the pedigree of Abrams and Spielberg.

Paramount  s efforts to whip up buzz on the eve of the release of the film seem to have been successful. On Thursday, the studio with Twitter paid previews across the country, preceded by free Wednesday steals in 11 host cities.

Eventually  s Super 8 out on a line with sleeper-hit District 9, which opened to $ 37,300,000 in domestic box office in August 2009.

, I think we achieved what we wanted to do. It was never positioned as a major blockbuster, but a smaller movie, , Paramount vice chairman Rob Moore said. , we used the sneaks into the market have a big mouth to mouth, and it certainly looks like it paid off.
Paramount maintains Super 8 does not need a large opening, since it cost $ 50 million to produce, far less than other summer studio films.

Super 8 has a B + cinema score, while 71% of the audience was over the age of 25 years. That was no surprise for Paramount, since the film is Abrams  homage to the films of Steven Spielberg, he grew up. Males up to 56% of the public.

The film played in 3,379 theaters, including Imax 239 locations. Imax Grosses clocked at $ 4.4 million, a strong start and represent 12% of total revenues.

In 1979, Super 8 tells the story of a group of children who are filming a home movie as a violent train wreck. When unexplainable events begin to threaten their city, they begin to suspect something inhuman escaped from the train. The film stars Joel Courtney, Elle Fanning, Kyle Chandler, Lee Ryan, Riley Griffiths, Gabriel Basso and Zach Mills.

Super 8 has a comfortable lead in 20th Century Fox  s X-Men: First Class, which grossed $ 25,000,000 in the second weekend for a cume of $ 98,900,000. The prequel fell 55% - the second best hold for a pic next X-Men X2: X-Men United.

, is a high quality original movies, and has good playability, , Fox senior vice president of domestic distribution Chris Aronson.

Two films jumped the $ 200 million over the weekend, Warner Bros. , Part II, The Hangover and Disney  s Pirates of the Caribbean: On Stranger Tides.
Kater II, No. 3 places the frame, fell only 41% to an estimated 18.5 million U.S. dollars for a domestic cume of $ 216,600,000.

On Stranger Tides grossed $ 10,400,000 domestically for a cume of $ 208,800,000. Overseas, the 3D Pillar grossing $ 41.1 million for the frame, making the film an international total of u200b u200bmassale $ 678,000,000 and $ 886,800,000 worldwide match.

On the domestic box office, On Stranger Tides came in No. 5. Placing No. 4, DreamWorks Animation and Paramount  s Kung Fu Panda 2, which grossed $ 16,600,000 for a cume of $ 126,900,000.

After Super 8, the weekend was another new release new nationwide Relativity Media and Entertainment Judy Moody wood smoke and NOT Bummer Summer, which debuted at a soft 6.1 million U.S. dollars. The film, based on the bestselling series, was spread by the theory of relativity, although wood smoke pay for all marketing costs in addition to fully funding the $ 20 million film.

Under special titles, Woody Allen  s Midnight in Paris turned in strong results as it expanded to 944 theaters, grossing $ 6,100,000 for a stellar cume of $ 14.2 million. Midnight on No. 8 for the weekend.

Terrence Malick  s The Tree of Life scored the highest screen average of the frame, grossing $ 875,126 from 47 theaters for an average $ 18,620 and comes in No. 11 in general. Fox Searchlight has Tree of Life now earned $ 2,400,000 in the interior. On Friday, the film expands again and will play in 114 theaters.

Focus Features  saw good results as the extended Mike Mills  Beginners, with Ewan McGregor and Christopher Plummer, in 19 theaters. The dramedy grossed $ 254,587 for a per theater average of $ 13,399 and cume of $ 464,856 in the second weekend.
Domestic box office revenues were down about 7% from one year ago.