Miss America and Tiara have disappeared, replaced by blackjack dealers wear lingerie, servers beverages in bustiers or fishing nets, a steakhouse million / gentlemen's club and soon a  Naked Circus.

Three casinos have bikini beach bars on the sand. Apart from game rooms, there is a strip club and a half-dozen swingers sex club / voyeurs, (Coming soon:  Shirt Men's and High Heels Night \, the dress code for women.) Same New York's famous Scores strip club wants to  open a branch in a casino d  Atlantic City.

It is part of  an effort to attract new businesses and to fight against competition from casinos in neighboring countries. L  emphasis on sexy designed to appeal to a younger - the crowd - and I  hopefully more free-spending.

Since the game has started marketing the country's second largest casino in 1978, Atlantic City was torn on  opportunity to present itself as a family resort, or as Sin City East. Guess which side is winning?

In our industry, the casino business and entertainment and  hospitality, you want to offer things that are fun and exciting and fun  said Dennis Gomes, co-owner of the  Hotel Casino Resorts.  One of the things that most people find enjoyable, exciting and fun, it  is sex.

Its casino is testing the limits  Atlantic City, which for all its history as a destination Vice debauchery at the turn of the century - witness the successful series from HBO  Boardwalk Empire  on the twisted politicians, speakeasies and brothels - was rather tame when it comes to sex as a marketing tool. The low-cut dresses valve Resorts made its servers beverage women are already generated two lawsuits by older women who say that  they were dismissed for being insufficiently considered sexy in them.

Resorts has raised eyebrows and anger of  agency of New Jersey Transit, when he set up a panel  background display with bare d  a dancer to promote a show on stage. And next month, promises Gomes, the casino will be the  host of  an evening  Naked Circus  parking in a tent.

Tropicana Resort and Casino, Trump Plaza Hotel and Casino, Borgata Casino and Hotel u0026amp; Spa all the servers dress drinks and even some dealers in lingerie or similarly revealing, cleavage-enhancing costumes. Bally  s Atlantic City has its burlesque dancers iCandy in a casino lounge.

If it appears that Atlantic City is trying to catch up in Las Vegas - l  original Sin City - he is. The diving horse, a gentlemen's club $ 1 million and over / steakhouse, opened two weeks ago with Vegas on his mind.

The Horse Diving Club is putting these gentlemen style Las Vegas to the north  spokeswoman Shannon Niland said.  Vegas does this type of entertainment for one reason: sex sells.

Atlantic City had to walk a fine line by launching into an edgier, sexier without resort s  alienate the more conservative customers. His motto now is  always lit  - n  is not as risky as  What happens in Vegas stays in Vegas.

We have always sought to promote Atlantic City as a destination sensual, and we started to push the boundaries a little more , said Jeff Vasser, executive director of the Convention  Atlantic City and Visitors office.  But it must be  balance. At the end of the day, we are still a community that existed long before that  it is a city casino. We don  have never been s  draw with  What Happens breaks here and there.

Marc Meltzer, who runs a marketing agency and play several travel websites /, Atlantic City is encouraged to try something different to draw  attention to himself. Before moving to Las Vegas in November, the 37 years Atlantic City will visit every six weeks, promoting Resort Harrah  s and the Borgata, whose scantily  Borgata Babes  have been a time strong.

The pleasure of the eyes was high, he said. \It  is what attracts 20 -. Or a guy 30 years s  he can go somewhere and watch a pretty girl, all things being equal, he'll go watch the pretty girl that I  likes to roll. dice with the old and watching a pretty girl. It  is a good combination.

Bonita West, director of human resources of Orange County, NY, said casinos sexy can not hurt.

J  hopes that  they will refine the ladies a little more, give me a track for my money! , \she joked.  J 've seen humdrum (servers), and after a while they start to melt into the carpet, let them do just as eye-popping that the machines:. Held catchy that I could even feel Give me some ideas that I could wish. to use to drive my husband of 27 years. Let s  sexy atmosphere!

Not everyone is  agreement.

Whenever we objectify women, seeing them as part of the furniture or decoration, we put all women at risk for the type of behavior that  brings objectification as rape, domestic violence and sexual abuse, said Erin O  Hanlon, an official with the Women's Centre, located just to the  outside Atlantic City. \They are mothers of someone  one, wives, cousins, sisters, daughters. Some  them are undoubtedly doing to support their families. It sends the message that women are dressed in this manner are produced.

L  one of customer promotions Resorts pits against a female employee in a suit at tic-tac-toe. Only here is the  called  Chick-tac-toe , and customers are encouraged to see if  they can \beat the bimbo.

Monek Joseph, a retired 74-year-old from Bethlehem, Pa., said sexing up  in Atlantic City n  is not what the station needs.

The best bet is  improve the beach and promenade, and people will come, we  hope, and bring some  money in casinos, \said he said.

In announcing a rescue plan to help Atlantic City from its 4 1/2-year downward spiral was last governor of New Jersey Chris Christie said that  he saw the play station as a place more family, with large wheels and parks  attractions to complement the casinos. A spokesman for the governor declined to comment this week.

The world famous Steel Pier rides and games, and there is a mini-golf and an arcade on the boardwalk, aquarium and a car. But there is much less for families and kids to do here than there is for adults.

New Jersey's casino regulations prohibiting nudity and sexual acts or simulated in the playroom. To comply with this, would partially cover Scores dancers in G-strings and pastries, unlike their counterparts in New York completely nude, should it obtain  leave  open to  inside the Trump Taj Mahal Casino Resort. Their application has been pending for nearly  a year without timetable for a decision of the Division  state of  running games.

For this same reason, Resorts  Naked Circus  would also use G-strings and pastries, well that  it is limited to those 21 and over.